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Discussion: INTERNET AND SOCIAL MARKETING
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marango |
INTERNET AND SOCIAL MARKETING
Aug 10 2007, 7:24 PM EDT
I am wonder how useful is to use Internet in social marketing campaigns.
The Internet is one of the most efficient tools of modern marketing. The e-marketing has obtained an invaluable relevance over the years because it is an easy and relatively inexpensive way to disseminate information to a wide range of consumers. Through the Web, a message can reach at lot of people in almost every place of the world. Moreover, the speed at which a campaign can get its message to the target population has no pair in the marketing world. The Internet, however, has a considerable disadvantage: you would end up sacrificing the number of social marketing strategies in favor of limits the expanding the capacity of action. It is difficult to promote a behavior or a behavioral change through the Internet because it is an impersonal channel, where the relationship with customers is not as close as it is in any other media, and the customer’s feedback is limited. There are not reliable reactions and answers to campaigns. The Internet is a tool that could work well to promote actions and campaigns directed to the younger generations, but it is not the most effective channel to promote social marketing campaigns designated to change behaviors in communities or to encourage new actions in some specific individuals. 0 out of 2 found this valuable. Do you? |
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Posted Anonymously |
1. RE: INTERNET AND SOCIAL MARKETING
Aug 20 2009, 9:04 AM EDT
The short answer is no! Any time you have a technology that goes looking for a cause, forget it. But if you have a well conceived marketing/communications plan and a specific audience, you can ask yourself if cell phones or the internet are appropriate. If that works, then go for it. or at least that is my $0.02. Tim 1 out of 1 found this valuable. Do you? |
lawhite_carimac |
2. RE: INTERNET AND SOCIAL MARKETING
Aug 20 2009, 12:07 PM EDT
At times, the internet gives this false sense of "hype" around issues and we think that a "wide range of consumers" get information through this mechanism and so we think it is a powerful tool. It has potential. But there is always the issue of ACCESS. Tim is right; the question really is: Is the internet appropriate for the specific audience that we are trying to reach? It may be or it may not be, so be careful how you choose to use it. Oh, if only the villagers in that remote location all had broadband or wireless access.
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LohanP |
3. RE: INTERNET AND SOCIAL MARKETING
Sep 29 2009, 4:23 AM EDT
| Post edited: Sep 29 2009, 4:24 AM EDT
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Posted Anonymously |
4. RE: INTERNET AND SOCIAL MARKETING
Oct 27 2009, 4:18 AM EDT
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Posted Anonymously |
5. RE: INTERNET AND SOCIAL MARKETING
Oct 28 2009, 4:51 AM EDT
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