Sign in or 
Location: A Social Marketing Association?
Discussion: Who are the potential audiences for a social marketing organization?
Category:
Discussion Forum /
General Discussion
Share this
Showing 1 post
rcraiglefebvre |
Who are the potential audiences for a social marketing organization?
Jul 25 2008, 2:11 PM EDT
This may really be 3 or more questions, so feel free to break out into a separate thread if this becomes too large.One set of audiences I think about is 'who really needs it and will value it?' The core audience for me are the people on the ground doing the work (which as was noted on another thread, raises issues around language and other accessibility issues - internet connections especially if this were to be virtual in some aspects. Then comes the academic community under which I subgroup academic instructors, people who conduct training workshops of various sorts, and then students. The third audience are those who fund social marketing programs and employ the people who work in the field (organizations). The fourth, and most important, are the people formerly known as audiences who work with us in these programs and are the ultimate beneficiaries of them. The second set of questions for me revolves around 'who is ready to go?' The 'low hanging fruit' obviously starts with the people actively engaged with social marketing through conferences and the list serve, read and use social marketing blogs and this wiki, and students who are looking at what a career in social marketing might mean for them (whether it's an academic, research or practice track). Then there are the organizations who work on the social marketing business/contracts and the ones that fund the work. How do we identify the people in communities who do not self-identify as social marketers but are instrumental in taking the concepts and techniques and making themwork over the long haul. Finally, 'who is critical for the success of this organization?' Do you find this valuable? |
Be the first to reply.
