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, Jul 27 2007, 9:26 PM EDT
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| Started By | Thread Subject | Replies | Last Post | ||
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| Anonymous | Breakdown of the Transtheorectical Model of Change - Part III of III | 1 | Jul 27 2007, 8:44 PM EDT by Anonymous | ||
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Thread started: Jul 27 2007, 8:34 PM EDT
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The last section focuses on how change occurs. It is referred to as ‘Independent Measures’ or ‘Process of Change.’ This is the covert and over activities that people use to progress through the stages. The Experiential Processes are consciousness raising, dramatic relief, environmental reevaluation, social liberation, and self-reevaluation. The Behavioral Processes are stimulus control, helping relationship, counter conditioning, reinforcement management, and self liberation. Each of these are better explained in the original document.
The following link is provided to further explanation and greater depth of the Transtheoretical Model. http://www.uri.edu/research/cprc/TTM/detailedoverview.htm |
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| Anonymous | Breakdown of the Transtheoretical Model of Change - Part II of III | 0 | Jul 27 2007, 8:34 PM EDT by Anonymous | ||
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Thread started: Jul 27 2007, 8:34 PM EDT
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Once such measure is the ‘Decisional Balance.’ This particular measure uses pros and cons and the importance an individual gives them. For instance, during the precontemplation stage, the pros for eating junk food may outweigh the cons of eating healthy to feel better. As the stages continue, however, the pros and cons may even out, with the pros eventually outweighing the cons, thus creating the desired behavioral change.
The second measure is the ‘Self-efficacy/Temptations measure.’ This measure can help predict relapse in the later stages. Self-efficacy is measured by the confidence the individual has in himself not to relapse. An example would be the healthy food eater being tempted by piece of cake on the counter. The eater has to have the confidence in himself to know that he won’t eat the piece of cake, and that if he does, he will relapse. The temptation portion of this measure is very similar, but demonstrates three common types of situations: negative affect or emotional distress, positive social situations, and craving. The healthy eater may want to eat for emotional reasons, or perhaps he has positive influences in his life that helps him to continue to eat health. It is easy to see how the self-efficacy and temptation work together as a measure. -Continued in Part III http://www.uri.edu/research/cprc/TTM/detailedoverview.htm |
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| Anonymous | Breakdown of the Transtheoretical Model of Change - Part I of III | 0 | Jul 27 2007, 8:32 PM EDT by Anonymous | ||
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Thread started: Jul 27 2007, 8:32 PM EDT
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The Cancer Prevention Research Center has a very detailed overview of the Transthoeretical Model. It is in-depth, but written well enough for the novice to understand and consider using in a social marketing campaign.
The article begins with explaining that TM is model of intentional change. It focuses on the decision making of the individual and that the model involves emotions, cognitions, and behavior. It also involves reliance on self-report. The first breakdown of the TM is the ‘Stages of Change.’ The article refers to this as the ‘Temporal Dimension.’ The temporal dimension is a series of five stages: precontemplation - people are not intending to take action anytime soon; contemplation - people are thinking of changing in the next few months; preparation - people are planning to take action soon; action - people have made changes to their life-styles; and maintenance - people work to prevent relapse. In some theories, it may be difficult to detect the change from one stage to another, but the TM helps with this dilemma by defining when change occurs using the ‘Intermediate/Dependent Measures.’ -Continued in Part II http://www.uri.edu/research/cprc/TTM/detailedoverview.htm |
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