The primary objective of the Team Nutrition outcome evaluation was to determine the degree to which the pilot implementation brought about changes in students’ skills, motivations, and behavior as they related to healthy eating. It was found that exposure to multiple Team Nutrition components, rather than a particular one, was most predictive of behavior change. This finding supports the social marketing maxim of utilizing multiple distribution channels in message delivery. Indeed, the degree of self-reported behavior change was directly related to the number of channels students reported being exposed to during the study.

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