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| Version | User | Scope of changes |
|---|---|---|
| May 8 2009, 5:39 AM EDT (current) | Anonymous | 322 words added |
| May 8 2009, 5:09 AM EDT | Anonymous |
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SUBJECT: Thesis on “Communicate the end of poverty: the role of the UN in the last decade”
I am a Social Communication and marketing major at the University of Rome “La Sapienza”, Italy and and I am currently volunteering as communication officer for the “World for World Organization “ (WFWO), an NGO in Special Consultative Status with the Economic and Social Council of the United Nations, which support and promote the work of the United Nations and the achievement of the Millennium Development Goals.
I am currently in New York, since I was selected for a “research” scholarship, promoted by the University of Rome “La Sapienza” to complete my research project for my graduation thesis on “Communicate the end of poverty: the role of the UN in the last decade” in the United States c/o the United Nations.
My thesis will give an overview of the social marketing approach to change public behavior but in particular it will focus on the main question: can social marketing strategies be used for social issues such as poverty? And if yes, which would be the best practices and strategies to use? And how to evaluate them? The research will then introduce as case study the United Nations’ “Millennium Campaign” for the promotion of the Millennium Development Goals, analyzing which social marketing strategies and approaches the institution followed for planning the campaign and its effectiveness.
On this concern, I would like to have the opportunity to discuss with you, your experiences and academic knowledge and I would really appreciate if you could kindly advice me about more specific resources, such as book references or articles about social problems and social marketing strategies and advertising related in particular with poverty issues.
Thanks in advance for your support.
Sincerely,
Karima Cherif
Major in Social Communication
University of Rome "La Sapienza", Italy
Cell: +1 646 353 3655 / +39 349 311 4546
Email: c.karima@gmail.com
Website: www.uniroma1.it
I am a Social Communication and marketing major at the University of Rome “La Sapienza”, Italy and and I am currently volunteering as communication officer for the “World for World Organization “ (WFWO), an NGO in Special Consultative Status with the Economic and Social Council of the United Nations, which support and promote the work of the United Nations and the achievement of the Millennium Development Goals.
I am currently in New York, since I was selected for a “research” scholarship, promoted by the University of Rome “La Sapienza” to complete my research project for my graduation thesis on “Communicate the end of poverty: the role of the UN in the last decade” in the United States c/o the United Nations.
My thesis will give an overview of the social marketing approach to change public behavior but in particular it will focus on the main question: can social marketing strategies be used for social issues such as poverty? And if yes, which would be the best practices and strategies to use? And how to evaluate them? The research will then introduce as case study the United Nations’ “Millennium Campaign” for the promotion of the Millennium Development Goals, analyzing which social marketing strategies and approaches the institution followed for planning the campaign and its effectiveness.
On this concern, I would like to have the opportunity to discuss with you, your experiences and academic knowledge and I would really appreciate if you could kindly advice me about more specific resources, such as book references or articles about social problems and social marketing strategies and advertising related in particular with poverty issues.
Thanks in advance for your support.
Sincerely,
Karima Cherif
Major in Social Communication
University of Rome "La Sapienza", Italy
Cell: +1 646 353 3655 / +39 349 311 4546
Email: c.karima@gmail.com
Website: www.uniroma1.it
