This page is a collection of links to active social marketing projects, campaigns and key websites highlight the practice of social marketing.

Australia

For decades, speeding has been the biggest road safety problem in New South Wales and young male drivers are significantly over represented in speeding related crashes. This is despite the introduction of new technology to help detect and penalise speeding drivers, targeted legislation, improved vehicle safety features and education campaigns to ensure drivers are aware of and understand the dangers of speeding.
In 2007 the RTA adopted a new approach to make contact with a traditionally difficult to reach target audience (young men) with an anti speeding message that would have an impact on their attitudes, beliefs and motivate behaviour change. The ‘Pinkie’ campaign ‘Speeding. No one thinks big of you’ has not only broken through the youth barrier but has been embraced by popular youth culture. Amazingly the campaign has generated worldwide interest, confirming that young male speeding drivers are a global problem and that the campaign has adopted a unique approach. The campaign has won industry awards and gained unparalleled media exposure but most importantly it has combined with other anti speeding initiatives to help significantly reduce speeding related fatalities in NSW. The campaign was extensively researched during its development and subsequent campaign tracking confirms the methodology was on target. The Pinkie campaign has introduced a new paradigm into road safety marketing in Australia.

Project Overview.
2009 Effie Award Submission - background, research and product shots.
Article in Whiteboard - social research newsletter

United Kingdom
National Social Marketing Centre: The Blair Government commissioned a major independent study into the practice, use and implementation of social marketing in the UK. This site is the nexus point for the National Social Marketing Centre, and contains a wealth of information, reports, and a very comprehensive, practitioner orientated definition of the social marketing framework, and a comprehensive list of the resources developed by the NSMC.

United States
Affinity, a research firm, tests and reports upon thousands of print ads, in their VISTA series of reports. They measure total recall, brand association, and action taken measures.
There is a brief article on this service in the September 2006 issue of A Goodman's Free Range Thinking

Canada

Research for International Tobacco Control (RITC) is a program of IDRC that funds multidisciplinary tobacco control research projects in developing countries. RITC's mission is to create a strong research, funding and knowledge base for the development of effective tobacco control policies and programs that will minimize the threat of tobacco production and consumption to health and human development in developing countries. The site includes a publications library, including papers on "Social Marketing Implications for Tobacco Control Policy" and "Application of the Conversion Model to Analysis of the Determinants of Black South African Women's Smoking Lifestyles"