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Social Marketing in Action: Campaigns from around the World


This page is a collection of links to active social marketing projects, campaigns and key websites highlight the practice of social marketing.

United Kingdom
National Social Marketing Centre: The Blair Government commissioned a major independent study into the practice, use and implementation of social marketing in the UK. This site is the nexus point for the National Social Marketing Centre, and contains a wealth of information, reports, and a very comprehensive, practitioner orientated definition of the social marketing framework, and a comprehensive list of the resources developed by the NSMC.

United States
Affinity, a research firm, tests and reports upon thousands of print ads, in their VISTA series of reports. They measure total recall, brand association, and action taken measures.
There is a brief article on this service in the September 2006 issue of A Goodman's Free Range Thinking

Canada

Research for International Tobacco Control (RITC) is a program of IDRC that funds multidisciplinary tobacco control research projects in developing countries. RITC's mission is to create a strong research, funding and knowledge base for the development of effective tobacco control policies and programs that will minimize the threat of tobacco production and consumption to health and human development in developing countries. The site includes a publications library, including papers on "Social Marketing Implications for Tobacco Control Policy" and "Application of the Conversion Model to Analysis of the Determinants of Black South African Women's Smoking Lifestyles"


Latest page update: made by stephendann , Oct 5 2006, 2:58 AM EDT (about this update About This Update stephendann added the RITC site - stephendann

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