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Social Marketing Workshops - General Topic/Introduction
Introduction to Social Marketing Workshop [Contributed by R. Craig Lefebvre]. 21 pages (Word document) includes:
Original Audience: State and county health department program planners and colleagues.
[Materials available here]
- Definition and Essential Ingredients of Social Marketing Approach
- Creating Marketing Objectives Work Sheet
- SWOT Analysis Work Sheet
- Audience Segmentation Work Sheet
- Marketing Mix Analysis/Strategy Work Sheet
- About the Workshop director
- Theoretical Models Used in Social Marketing Programs
- Group Exercise on a any perticular model of SM
- Different between Commercial and Social Marketing
- Breaf about Successful Social Marketing project
Original Audience: State and county health department program planners and colleagues.
[Materials available here]
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, Feb 16 2007, 3:32 PM EST
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