The linked pages are for course descriptions that either focus on social marketing exclusively or include social marketing as a major component of the content. Links at this time are for Undergraduate and Graduate courses sponsored by academic institutions. If links are not available, please post the entire course description on this page with an (optional) link to a source for more information about it.

Syllabi, resources and tools that may be used in these courses are found elsewhere on the wiki.

There are still places avaliable for Atlas Communication & Media's Introduction, Insight & Case Study Analysis running next week in Scotland.
18 - 19 June 2009, Edinburgh

Social marketing is about changing people’s behaviour for the wider social good. It’s about social change.

What is social marketing? How and where can you use it? How do you get started?

The workshop, with a mix of practical and theoretical compo¬nents will cover: Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right

New attendees can attend Day 1 only and previous attendees can attend Day 2 only.

Case Studies
To deepen understanding of the key components we undertake in-depth case study analysis of a selection of successful social marketing campaigns. Examples include the Swiss based Aids campaign (the long¬est running and one of the most successful social marketing campaigns in the world) and Travel Smart (originally developed in Western Australia with the aim of increasing public transport usage). We also review an international selection of television adverts.

Who are the workshops for?
People who are involved in creating, managing or implement¬ing behaviour or social change programs.

Trainer
Janet MacDonald has more than 15 years international communi¬cation experience. Her communication agency, Atlas, focuses on projects which incorporate behaviour change and social market¬ing and her experience encompasses environmental and public/population health organisations and projects. Atlas is a strategic partner of the National Social Marketing Centre and Janet sits on their training forum. Location: CBC House,Edinburgh
Dates: 18-19 June 2009
Cost: £225 per day ( £195 for public sector, £175 not for profits, charitable status required)
£420 both days ( £365 for public sector, £330 not for profits, chari¬table status required)
Price per day including refreshments and lunch.

A detailed work¬book containing course information, planning models and links for further learning is also provided.

Attendees are also eligible for reduced consulting fees should they wish to obtain one-to-one planning advice or follow-on coaching. For more information or to book please click here : Social Marketing Workshop

Further information: www.atlascomm.co.uk
or check out our blog Change the Discussion

“Coming into a not-for-profit environment, focused on securing behaviour change, after spending many years in private sector marketing, I found the Atlas course invaluable. A very clear and pragmatic exploration of the principles of social marketing - and the opportunity to learn ways to put these principles to use as soon as I was back in the office. The opportunity to hear others’ experiences was also extremely useful, because of the range of backgrounds which delegates represented.”
Fiona Cameron, Marketing Manager, Energy efficiency charity, Scotland.