Introductory Readings and ResourcesThis is a featured page


Andreasen, A.R. Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3-13.


Grier, S. & Bryant, C.A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319-339.

P. Kotler and G. Zaltman (1971) Social Marketing: An Approach to Planned Social Change. Journal of Marketing 35, 3-12.

Lefebvre, R.C. & Flora, J.A. (1988). Social marketing and public health. Health Education Quarterly, 15, 299-315.

Maibach, E.W. (2002). Explicating social marketing: What is is, and what it isn't? Social Marketing Quarterly, 8(4), 6-13.


Manoff, R.K. (1985) Social Marketing: New Imperative for Public Health (New York: Praeger).

McDermott, L., Stead, M. & Hastings, G. (2005). What is and what is not social marketing: The challenge of reviewing the evidence. Journal of Marketing Management, 21, 545-553.

Smith, B. (2006). How do I explain social marketing to my boss? Social Marketing Quarterly, 12(4), 78-81.

Wallack, L. (1990) Improving health promotion: Media advocacy and social marketing approaches, in Mass Communication and Public Health, ed. C. Atkin and L. Wallack (Newbury Park, Calif.: Sage Publications), 147-163.

Walsh, D., Rudd, R., Moeykens, B. and Moloney, T. (1993) Social marketing for public health. Health Affairs, Summer issue, 105-119.


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