Thread started: Aug 10 2007, 7:24 PM EDT
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I am wonder how useful is to use Internet in social marketing campaigns.
The Internet is one of the most efficient tools of modern marketing. The e-marketing has obtained an invaluable relevance over the years because it is an easy and relatively inexpensive way to disseminate information to a wide range of consumers.
Through the Web, a message can reach at lot of people in almost every place of the world. Moreover, the speed at which a campaign can get its message to the target population has no pair in the marketing world.
The Internet, however, has a considerable disadvantage: you would end up sacrificing the number of social marketing strategies in favor of limits the expanding the capacity of action. It is difficult to promote a behavior or a behavioral change through the Internet because it is an impersonal channel, where the relationship with customers is not as close as it is in any other media, and the customer’s feedback is limited. There are not reliable reactions and answers to campaigns.
The Internet is a tool that could work well to promote actions and campaigns directed to the younger generations, but it is not the most effective channel to promote social marketing campaigns designated to change behaviors in communities or to encourage new actions in some specific individuals.
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