Welcome to the Social Marketing Wiki!

Audiences for this site include undergraduate and graduate students in various academic settings, program staff and managers, community leaders and health workers, program planners and evaluators, directors of corporate social responsibility initiatives, social entrepreneurs and policy-makers.

Advanced methods and training materials are also important to include here as well. The site is staffed by a range of social marketing practitioners, commentators and academics from around the globe.

As an open resource any one can contribute materials and links they find useful in presenting social marketing to any one of a number of audiences in a diversity of contexts - what educators use in classrooms, trainers use in workshops, consultants use with clients, change agents use with members of the community and even (maybe especially) how you explain what you do to your parents.

July 2008: Note that a series of new pages have been added to create a conversation and resource space for those interested in the development of a social marketing organization. Quick link.

August 2008: A new page for job announcements has been created and is active. Quick link.

Broad areas of content on the site include

• Academic Degree Programs
• Having Social Marketing Objectives in Healthy People 2020
  
• A Social Marketing Organization?
  
• Case Studies
• Definitions of Social Marketing
• Job Annoucements
  
• Professional Development
• Program Evaluation Studies
• Reading Lists
• Social Marketing Courses
• Social Marketing Job Postings
• Social Marketing in Action
• Social Marketing List Serve [Instructions]
  
• Social Science Theories
• Special Topics
• Web Resources - General
• Workshop, Resources and Materials

Please see Our Terms of Use before using this site.