what would you think.

Joan Tabachnick, DSM Consulting.

Resources:
MEE Productions: http://www.meeproductions.com

Attached article on Youth Perception of Violence

Abstract of a study in Philadelphia (below) City of Calgary's new campaign- "Get a Life". http://www.getalife.ca/

Possible paper in social marketing quarterly (see notes below)

Carl Taylor is an expert on gangs and gang violence: http://sociology.msu.edu/ctaylor.html

Using Paintball to reduce gang conflicts could be of interest: http://downloads.bbc.co.uk/rmhttp/downloadtrial/radio4/radio4choice/radio4choice_20061215-1700_40_st.mp3


Comments from the List Serve

From: Sonya Grier I saw a flyer for a presentation on this topic by MEE Productions out of Philadelphia. I missed the talk though.

http://www.meeproductions.com

The Evanston city government (think it was the commission on human rights) also developed an advertisement early 90's against gang violence, and had plans to develop a further campaign- but I am not sure if they ever did.

From: Gwednolyn Quinn The attached article is not exactly what you are looking for, but some of the qualitative results may help you formulate questions for a future project. This was accepted in Public Health and should be published within the next 3 months. I'm happy to answer any questions about the project.

****************************************************
Gwendolyn P. Quinn, Ph.D.
H.L. Moffitt Cancer Center and Research Institute
University of South Florida, College of Medicine
(813)632-1359
(813)632-1334 FAX
quinng@moffitt.usf.edu

From: Hank Weiss
Hank Weiss MPH, PhD
Director and Associate Professor
Center for Injury Research and Control
Children's Hospital of Philadelphia
Joseph Stokes, Jr. Research Institute
Fein, Joel A.
3615 Civic Center Boulevard
Philadelphia, PA 19104-4318
Email: fein@email.chop.edu

Project Title: UPACE: The Philadelphia Collaborative Violence Prevention Center.
Project Period: 9/1/2006 – 8/31/2010

The supplement to the Surgeon General's Report on Mental Health (U.S. Public Health Service, 2001), emphasizes the need to develop, adapt, and evaluate empirically-based prevention efforts so that they are maximally sensitive to the needs of particular cultural groups, such as youth living in inner-city, under resourced settings, in which there are high rates of youth from minority ethnic backgrounds. Research demonstrates that these youth are at increased risk for experiencing emotional and behavioral problems, which often lead to violent, aggressive and disruptive behaviors (Black & Krishnakumar, 1998). This is not surprising, given that many of these youth and families are coping with an accumulation of chronic and acute stressors (Wandersman & Nation, 1998). Although many programs have been developed, few researchers have partnered with local communities to determine how best to make systematic cultural adaptations to best practice, empirically-supported programs to meet the needs of these youth, families, and communities. In response to this need, a collaborative prevention research project has been designed in which components of several CDC Best Practice Programs which are focused upon social problem-solving (e.g., Coping Power Program, PATHS), youth mentorship (e.g., Big Brother/Big Sister, National Mentorship Partnership, and parenting/family based strategies (e.g., Parenting Adolescents Wisely, Effective Black Parenting), will be adapted by partnering with community residents. Then a cluster randomized trial will be conducted to test the impact of the Prevention Program on 10-14 year old youth within neighborhood venues (e.g., recreation centers, after school programs, churches) of Southwest and West Philadelphia. Given that aggressive behaviors create many problems for youth, parents, and the community, and are very costly to society, the Prevention Program seeks to better understand the impact of aggression across different facets of the local community, and to take systematic steps to develop comprehensive, cost efficient, and culturally-responsive strategies to decrease aggression and its co-morbidities among youth and their families living in high-risk urban neighborhoods.

From: Paul McConaughy
http://sociology.msu.edu/ctaylor.html
Carl Taylor is an expert on gangs and gang violence. He might not associate approaches with social marketing but they will be there in his strategies. Paul McConaughy Program Leader Michigan Nutrition Network Family & Consumer Sciences MSU Extension 2110 Anthony Hall East Lansing, MI 48824 517-432-8740 FAX 517-353-6343 mcconau1@msu.edu


From: Ray Harrison

You might want to check out the City of Calgary's new campaign- "Get a
Life". http://www.getalife.ca/



From: Wolf Strecko
Though not 'social marketing' per se, I thought the BBC4 piece on using Paintball to reduce gang conflicts could be of interest.
I have attached the mp3 file or you may be able to find it at http://downloads.bbc.co.uk/rmhttp/downloadtrial/radio4/radio4choice/radio4choice_20061215-1700_40_st.mp3


Wolf Strecko
Ariel Communications
Vancouver, BC

From: Ryan Rahinel
Has submitted a paper to the social marketing quarterly. Depending upon their print dates, you may be able to get an abstract or a a copy if you contact him directly.
Ryan Rahinel
Research Associate
Management Education Research Institute (MERI)
Faculty of Business
Ryerson University
rrahinel@ryerson.ca