This is the place for finding formative research studies to serve as case studies of best practices in social marketing.

You can find relevant case studies by typing in or clicking on key words in the box to the left. You can read short summaries by going to the individual case study pages (listed alphabetically in the box to the top left). You can submit a new case study by adding a new page.

Other resources to look at include:

For Public Policy Makers and Social Marketers (Association of Consumer Research). User-friendly summaries of academic articles published in some of the top journals that have implications for public policy and social marketing efforts.

Prevention Communication Research Database (US Department of Health and Human Services). A searchable collection of audience research conducted or sponsored by HHS agencies.