Evaluation of the National Youth Anti-Drug Media CampaignThis is a featured page

test.This is the fifth in a series of semiannual reports based on the National Survey of Parents and Youth (NSPY), a continuing survey designed to evaluate the National Youth Anti-Drug Media Campaign. The National Youth Anti-Drug Media Campaign (the Media Campaign) is part of an effort by the Office of National Drug Control Policy (ONDCP) to educate and enable America’s youth to reject illegal drugs by means of an advertising and social marketing program about the dangers of drugs. Other important Media Campaign goals are to convince youth who are occasional users of drugs to stop using them, to enhance adult perceptions of harm associated with the use of marijuana and inhalants, and to emphasize to parents and influential adults that their actions can make a critical difference in preventing youth drug use.


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