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Mar 28 2009, 10:14 AM EDT
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Change: (Is there a timestamped signature generator ~~~~ in this wiki like the Media Wiki Engine offers it?)(This contribution is ClipMarked for interfacing different Social Communities)ReferencesAndreasen, A. (1995). Marketing social change. San Francisco: Jossey-BassDonovan, R, Henley, N. (2003) Social marketing: Principles and practice.
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Mar 28 2009, 10:12 AM EDT
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Change: (This(This contribution is ClipMarked for interfacing different Social Communities)Communities)ReferencesAndreasen, A. (1995). Marketing social change. San Francisco: Jossey-BassDonovan, R, Henley, N. (2003) Social marketing: Principles and practice. Victoria, Australia: IP Communications.French, J, and Blair Stevens, C.
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Mar 28 2009, 10:03 AM EDT
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Change: (This contribution is ClipMarked for interfacing different Social Communities)ReferencesAndreasen, A. (1995). Marketing social change. San Francisco: Jossey-BassDonovan, R, Henley, N. (2003) Social marketing: Principles and practice. Victoria, Australia: IP Communications.French, J, and Blair Stevens, C. (2005) Social
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Mar 28 2009, 9:51 AM EDT
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Change: As contribution to this trend, the author has set up a realworld public domain portfolio, he is willing to share and reflect on it -- fridemar (Is there a timestamped signature generator in this wiki like ~~~~)ReferencesAndreasen, A. (1995). Marketing social change. San Francisco: Jossey-BassDonovan,
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Mar 28 2009, 9:32 AM EDT
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Change: profesionalprofessional backgrounds. This feature of the field, combined with the complex social problems that are tackled with this approach, lead to the incorporation of many different theoretical models and social change perspectives. Examples of this multidisciplinary and eclectic tradition are reflected throughout the materials and case studies available
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Apr 30 2008, 3:30 PM EDT
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Change: characterisiticscharacteristics in intervention planning and implementation7. A process tracking system with both integrative and control functions8. A management process that involves probelmproblem analysis, planning, implementation and feedback functionsA definition of social marketing offered by one of its early practiioners, Richard Manoff, suggested that…it
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Apr 30 2008, 3:24 PM EDT
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Change: Indeed, especially in the development community, social marketing has often been defined as the procurement, distribution and promotion of health products (condoms, oral contraceptives, malaria
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Apr 30 2008, 3:12 PM EDT
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Change: sthe application of the marketing concept, commercial marketing techniques and other social change techniques to achieving individual behaviour changes and social structural changes that are consistent with the UN Declaration of Human Rights.In 2006, the National Social Marketing Centre in the UK reviewed the
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May 9 2007, 3:14 AM EDT
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Change: marekting:marketing: "Social marketing is the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, for a social good". They also go on to describe an additional element of 'health related social marketing' as: "the systematic application of marketing,
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Jan 12 2007, 8:25 AM EST
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Change: It should be noted however that Andreasen has moved on from this definition recognising that social marketing draws on more than just commerical marketing and while in the history of a developing definition this was useful, it has since been overtaken by a wider appreciation of different disciplines informing it.
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Sep 13 2006, 7:05 PM EDT
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Change: French, J., and Blair Stevens, C (2005) Social Marketing Pocket guide (1st Edition) National Social Marketing Centre for Excellence, (www.nsms.org.uk) Kotler, P.; Zaltman, G. (1971) Social Marketing: An Approach to Planned Social Change. Journal of Marketing. 35:3-12. Kotler, P,- Roberto, W and
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Sep 10 2006, 6:24 PM EDT
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Change: as an area of debate and discussion that is ongoing to ensure social marketing remains relevant in the social change marketplace. Definitions of the 4Ps of social marketing.
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Aug 13 2006, 1:16 AM EDT
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Change: and approaches.approachesWhilst differences exist between the definitions of each other, this is a feature of the dynamic nature of social marketing, and should be seen as an area of debate and discussion that is ongoing to ensure social marketing remains relevant in the social change marketplace.
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Aug 13 2006, 1:10 AM EDT
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Change: Kotler, Roberto and Lee (2002) outline social marketing as “the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behaviour for the benefit of individuals, groups or society as a whole.” IN 2006, the National Social Marketing Centre in
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Aug 10 2006, 11:58 PM EDT
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Change: as presented by Kotler & Zaltman (1971) to “large scale” behavioral changes offered by William A. Smith (1999).(1999). In the 21st century, social marketing case studies have extended beyond segmented group population to incorporate a few individuals, and perhaps even one, desiring long-term behavioral changes.
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Aug 10 2006, 11:55 PM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Aug 10 2006, 11:35 PM EDT
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Change: ideas” as presented by Kotler & Zaltman (1971) to “large scale” behavioral changes offered by William A. Smith (1999). In the 21st century, social marketing case studies have extended beyond segmented group population to incorporate a few individuals, and perhaps even one, desiring long-term behavioral changes.
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Aug 10 2006, 11:21 PM EDT
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Change: Social marketing is constantly evolving from “influencing ideas” as presented Kotler & Zaltman (1971) to “large scale” behavioral changes offered by William A. Smith (1999).
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Jun 14 2006, 9:34 PM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Jun 7 2006, 4:17 PM EDT
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Change: practiceprofesional backgrounds. This feature of the field, combined with the complex social problems that are tackled with this approach, lead to the incorporation of many different theoretical models and social change perspectives. Examples of this multidisciplinary and eclectic
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