Compact Fluorescent Lamp Vendor ProgramThis is a featured page

Southern California Edison, an American electric utility, reduced the price barrier that discouraged its residential and commercial customers from utilizing compact fluorescent lamps (CFLs) rather than the less energy-efficient incandescent bulbs. Unlike traditional rebate programs that offer discounts directly to the consumer, the utility offered rebates of $5 per lamp to manufacturers of CFLs. The discount was amplified through the retail mark-up process, becoming even greater by the time it reached the consumer. This model was subsequently adopted by other utilities across the country. Case study


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Jay_Kassirer
Latest page update: made by Jay_Kassirer , Jun 18 2006, 2:43 PM EDT (about this update About This Update Jay_Kassirer Edited by Jay_Kassirer

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