Looking for examples of social marketing in action? Know of a case study that illustrates the elements of social marketing? You've come to the right page.

You can find relevant case studies by clicking on key words in the box to the left or by clicking on the links below. Please feel free to add a new case studies by adding a new page.

• 20/20 The Way to Clean Air
• Action By Canadians
• American Legacy Foundation - Truth Campaign
• Arhus Bike Busters
  
• AT&T Employee Telework Initiative
• Auto$mart Program for Canada's Novice Drivers
• AutoShare
• Award Winning Cases from the UK Government Communication Network
• Back to Sleep - Health Canada SIDS Social Marketing Campaign
• Barrie Water Conservation Program
• Be Under Your Own Influence
• Be Water Wise: It Makes Cents
• Bert the Salmon: Promoting Natural Lawn Care in the Seattle Area
• Better Buildings Partnership
• Bike Smarts
• Bob and Martin Quit Smoking
• British Columbia's Way to Go! Program
• Calgary Commuter Challenge
• Claremont
• Commuter Challenge: Environment Canada's Participation
• Compact Fluorescent Lamp Vendor Program
• Folic Acid Case Study
• SM Case Study Promoting Sustainable Behaviors
• VERB Campaign
• case study
• Save the Crabs - Then Eat 'Em
• RWJF's Active for Life
• 1-2-3 Campaigning Against Global Warming
• Cameroon: The 100% Jeune Program
• Sisters Together: Move More, Eat More
• Love Life: Stop AIDS
• Flex Your Power - California
• After Katrina - Improving the Lives of Gulf Coast Dogs & Cats
• Smokey Bear: June 2008 Campaign
• Avian Influenza Behavior Change and Communication Support Activity in Vietnam
• Gardasil Social Marketing Approach
• Pakistan's Iodine Deficiency Program