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| Version | User | Scope of changes |
|---|---|---|
| May 12 2008, 5:35 PM EDT (current) | mgrossman | |
| May 12 2008, 5:05 PM EDT | mgrossman | 63 words added |
Changes
Key: Additions Deletions
| Title | Author | Edition |
| Social marketing: Influencing behaviors for good | Kotler, P & Lee, N | 2007 |
| Social marketing in the 21st century | Adreasen, A | 2006 |
| Positioning - The battle for your mind: How to be seen and heard in an overcrowded marketplace | Reis, A. & Trout, J. | 2001 |
| The brand gap: How to bridge the distance between business strategy and design | Neumeier, M. | 2003 |
