Bob and Martin Quit SmokingThis is a featured page

This effective smoking cessation campaign used eight television ads based on Prochaska"s theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an average male smoker moving through the stages of smoking cessation. Case study


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Jay_Kassirer 		Latest page update: made by Jay_Kassirer , Jun 18 2006, 2:32 PM EDT (about this update About This Update Jay_Kassirer Edited by Jay_Kassirer

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Keyword tags: cessation smoking smoking cessation stages of change Tobacco tobacco cessation (edit keyword tags)
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