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Bert the Salmon: Promoting Natural Lawn Care in the Seattle Area
An extremely successful, media-based public relations campaign has convinced hundreds of thousands of Seattle-area homeowners to turn their backs on many environmentally harmful lawn care practices and embrace elements of natural lawn care. The campaign also uses a “habit change kit” that includes a lawn sign. Case study
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Jay_Kassirer |
Latest page update: made by Jay_Kassirer
, Jun 18 2006, 2:27 PM EDT
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48 words added view changes - complete history) |
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