"Be Under Your Own Influence" is a media campaign to prevent substance use among middle-school youth. It is distinctive for its in-school mode of delivery and for its focus on the incongruence of drugs with personal autonomy and future aspirations. In a rigorously evaluated community-randomized study, the campaign was found to decrease uptake of substances by 40%.

The following articles provide further information.

Campaign development:
http://taylorandfrancis.metapress.com/link.asp?id=j55g4l2x55355501

Behavioral outcomes:
http://her.oxfordjournals.org/cgi/content/abstract/21/1/157
http://crx.sagepub.com/cgi/content/abstract/29/4/367