Action By Canadians / Count Me In: The Action By Canadians (ABC) and Count Me In! programs were designed to communicate the issue of climate change to the Canadian public through workshops delivered to individuals at their place of work. The climate change workshop focused on action by providing participants, at the end of the workshop, an opportunity to make a commitment to reduce greenhouse gases by adopting specific measures in their personal lives. By October 2000, over 3,500 Canadians had participated in these workshops. The Ontario Society of Training and Development awarded the ABC program with the Best External Training Program Award. Case study