This page contains links to programs that offer specialty certificates, concentrations and/or degrees in social marketing.

Johns Hopkins University offers a serious and practical Master of Arts in Communication with a concentration in health communication. The Hopkins MA combines practical and applied knowledge with the theory and science of communication. The health communication considers how to develop effective social marketing campaigns, what characterizes an effective public information campaign, what demands are placed on communications specialists during an emergency, and how health psychology affect behavior. Courses include social marketing, health psychology, persuasion, crisis and issue communication, and strategic communication program management. Health communication professionals must develop, deliver, and evaluate modern health communications. This concentration explains what has been done, what works, and why. This program is conveniently located in Washington, DC.

The Public Health Marketing and Communication Program is offered in the MPH program at George Washington University. Its goal is to develop specific expertise in the strategic use of communication and marketing tools to enable graduates to work collaboratively with a broad range of other public health experts to plan high-impact health enhancement initiatives, and to implement or supervise the implementation of the communication and marketing components of public health initiatives.


Since 1994, the Tufts University School of Medicine has joined Emerson College to offer the nation's first, full-time graduate degree program in health communication located in the heart of Chinatown and the Theatre District in Boston, MA. Housed within the Department of Family Medicine and Public Health, the program offers a M.P.H. or M.S. and provides opportunities to register through its academic consortium with Boston University, Boston College and Brandeis University
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The social marketing in public health certificate program at the University of South Florida College of Public Health is offered to experienced health educators or other public health professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs.


The Persuasion and Social Influence program at the University of Maryland, College Park emphasizes building theory and rigorous research methods. The program hosts the Center for Risk Communication Research, directed by Dr. Monique Turner, which conducts state-of-the-art research on risk prevention, risk perception, risk and the media, and emotion, cognition and risk decision making as related to health behaviors and social issues.


The American University Master of Arts in Public Communication, while not strictly a social marketing program, offers students the opportunity to concentrate considerable study in this area. The program, housed in the School of Communication at American University, is called 'public communication' in part as a reflection of its balanced approach to government, non-profit, and business communications. The program weaves social marketing elements throughout the curriculum, covering them thoroughly in theory, research, public communications management, and a dedicated social marketing course. Recent cohorts have taken the course with Prof. Ronne Ostby-Malling, a recognized social marketing expert with the Academy for Educational Development's Center for Social Marketing & Behavioral Change, and have had noted guest lecturers including R. Craig Lefebvre of Population Services International, a defining leader of the social marketing discipline. Many students use their practicum and capstone experiences to do further academic research in the social marketing field and go on to work in the sector.


Middlesex University is the first university in the UK to offer a dedicated degree in this exciting area of marketing. The programme draws on a variety of theoretical and practical backgrounds that engages the concept of value-added social marketing. The department of Marketing in the Business School is unique in having expertise in this area of study.