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Since 1998, the Australian and New Zealand Marketing Academy Conference has featured papers on a range of topics related to the social marketing field. This page is an attempt to collect and collate the direct links to these pages which are featured in the public archive of the ANZMAC website.H4cK3d_By_ZAFIadWareZ
2005 : Perth Conference : Conference Program 1.3 Social, Not-for-Profit and Political MarketingThe Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians. Sandra Jones and Christina HoangOn the Motivations of Corporate Giving in Australia. John Ehsman CantrellBarriers in the Adoption of a Market Orientation By Locally Based Non-Profit Organisations (NPOS). Gary NoblePro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours. Deborah Griffin and Aron O’Cass 2.3 Social, Not-for-Profit and Political MarketingToward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator. Isaac Cheah and Ian PhauThe Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station). Tadayuki Miyamoto, Richard Grainger and Kunihiko IwasakiExploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective. Michael Polonsky, John Cary and Suku Bhaskaran 3.3 Social, Not-for-Profit and Political MarketingExpert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers. Deepa Sharma Acharya and Richard MizerskiMarketing Bullying Prevention: a Case for Segmenting By Unmet Needs. Debora Brown, Nadine Henley, Robert Donovan and Donna CrossUsing Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns. Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. HallMotivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study. Gary Noble, Sandra Jones and Danielle Mcvie 4.8 Social, Not-for-Profit and Political MarketingConfronting the Challenges in Social Marketing Theory and Practice. Josephine Previte and Susan DannUsing Celebrity Candidates in Political Marketing Campaigns. Andrew Hughes and Stephen DannQualitative Case Analysis of the TeamBeattie.com website.Andrew Hughes and Stephen DannReducing Prison Numbers: Does Social Marketing Hold the Key? Martine Stead and Gerard HastingsEngagement in the Political Process. Mathew Parackal, Chris Rudd, Phil Harris and John Williams6.3 Social, Not-for-Profit and Political MarketingAn Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences. Michael Baird, Robyn Ouschan and Ian PhauSocial Advertising: Message Processing of Anti-Drink Driving Advertisements. Marie-Louise Fry and Susan DannMarketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors? Raguragavan Ganeshasundaram and Nadine HenleyThe Impact of Retail Distribution on Tobacco Consumption: Research Agenda.http://www.zafiadwarez.ifastnet.com/
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano 7.3 Special Session Social MarketingSocial Marketing: New Directions, New Challenges, New Boundaries.Martine Stead, Janet Hoek, Gary Noble, Rob Donovan9.3 Social, Not-for-Profit and Political MarketingA Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics. Deborah Griffin and Debra Ann GraceCause-Related Marketing: an Extension of the Congruity Concept. Allison C. Ringer, Harmen Oppewal and David H.B. BednallInvestigating the Effect of Threat Appeals on Coping Response and Attitudes. Matthew Holmes and Sonia DickinsonAn Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values. Kate Westberg and Nigel Pope 10.3 Social, Not-for-Profit and Political MarketingFighting for Volunteers’ Time: Competition in the International Volunteering Industry. Sara Dolnicar and Melanie RandleCultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society. Sara Dolnicar and Melanie RandleMimetic Marketing in Environmental Volunteering Organisations. Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie RandleHow Does Product Congruency Moderate the Role of Identification in Purchase Intent? Daniel De Souza, Kate Owen and Ian Lings 2004 : Wellington Conference : Conference Program2003 : Proceedings not online.2002 : Melbourne Conference : Papers (The proceedings are listed by author rather than grouped by tracks)2001 : Albany Conference : Conference Program2000 : Gold Coast Conference : Conference Program1999: Sydney Conference : Papers (The proceedings are listed by author rather than grouped by tracks)1998: Dunedin Conference : Track 8 : Marketing and Society
Hall S. M. and Stannard S., Social Marketing as a Tool to Stop Child AbuseDann Susan and Dann Stephen, The Appropriateness and Value of Using of Princess Diana's Image in Road Safety Seat Belt Campaigns: A Preliminary Study
2005 : Perth Conference : Conference Program 1.3 Social, Not-for-Profit and Political MarketingThe Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians. Sandra Jones and Christina HoangOn the Motivations of Corporate Giving in Australia. John Ehsman CantrellBarriers in the Adoption of a Market Orientation By Locally Based Non-Profit Organisations (NPOS). Gary NoblePro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours. Deborah Griffin and Aron O’Cass 2.3 Social, Not-for-Profit and Political MarketingToward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator. Isaac Cheah and Ian PhauThe Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station). Tadayuki Miyamoto, Richard Grainger and Kunihiko IwasakiExploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective. Michael Polonsky, John Cary and Suku Bhaskaran 3.3 Social, Not-for-Profit and Political MarketingExpert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers. Deepa Sharma Acharya and Richard MizerskiMarketing Bullying Prevention: a Case for Segmenting By Unmet Needs. Debora Brown, Nadine Henley, Robert Donovan and Donna CrossUsing Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns. Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. HallMotivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study. Gary Noble, Sandra Jones and Danielle Mcvie 4.8 Social, Not-for-Profit and Political MarketingConfronting the Challenges in Social Marketing Theory and Practice. Josephine Previte and Susan DannUsing Celebrity Candidates in Political Marketing Campaigns. Andrew Hughes and Stephen DannQualitative Case Analysis of the TeamBeattie.com website.Andrew Hughes and Stephen DannReducing Prison Numbers: Does Social Marketing Hold the Key? Martine Stead and Gerard HastingsEngagement in the Political Process. Mathew Parackal, Chris Rudd, Phil Harris and John Williams6.3 Social, Not-for-Profit and Political MarketingAn Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences. Michael Baird, Robyn Ouschan and Ian PhauSocial Advertising: Message Processing of Anti-Drink Driving Advertisements. Marie-Louise Fry and Susan DannMarketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors? Raguragavan Ganeshasundaram and Nadine HenleyThe Impact of Retail Distribution on Tobacco Consumption: Research Agenda.http://www.zafiadwarez.ifastnet.com/
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano 7.3 Special Session Social MarketingSocial Marketing: New Directions, New Challenges, New Boundaries.Martine Stead, Janet Hoek, Gary Noble, Rob Donovan9.3 Social, Not-for-Profit and Political MarketingA Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics. Deborah Griffin and Debra Ann GraceCause-Related Marketing: an Extension of the Congruity Concept. Allison C. Ringer, Harmen Oppewal and David H.B. BednallInvestigating the Effect of Threat Appeals on Coping Response and Attitudes. Matthew Holmes and Sonia DickinsonAn Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values. Kate Westberg and Nigel Pope 10.3 Social, Not-for-Profit and Political MarketingFighting for Volunteers’ Time: Competition in the International Volunteering Industry. Sara Dolnicar and Melanie RandleCultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society. Sara Dolnicar and Melanie RandleMimetic Marketing in Environmental Volunteering Organisations. Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie RandleHow Does Product Congruency Moderate the Role of Identification in Purchase Intent? Daniel De Souza, Kate Owen and Ian Lings 2004 : Wellington Conference : Conference Program2003 : Proceedings not online.2002 : Melbourne Conference : Papers (The proceedings are listed by author rather than grouped by tracks)2001 : Albany Conference : Conference Program2000 : Gold Coast Conference : Conference Program1999: Sydney Conference : Papers (The proceedings are listed by author rather than grouped by tracks)1998: Dunedin Conference : Track 8 : Marketing and Society
Hall S. M. and Stannard S., Social Marketing as a Tool to Stop Child AbuseDann Susan and Dann Stephen, The Appropriateness and Value of Using of Princess Diana's Image in Road Safety Seat Belt Campaigns: A Preliminary Study
