Livingston White is a lecturer at the Caribbean Institute of Media and Communication (CARIMAC) at the University of the West Indies, Mona Campus in Kingston, Jamaica where he teaches Social Marketing, Communication Research Methods and Communication Analysis and Planning. He has conducted research and training in communication planning for, as well as consulted with, various regional agencies including the Pan American Health Organization/World Health Organization, Organization of Eastern Caribbean States, and the Bernard van Leer Foundation’s Caribbean Child Support Initiative.