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Welcome to the Social Marketing Wiki!

Audiences for this site include undergraduate and graduate students in various academic settings, program staff and managers, community leaders and health workers, program planners and evaluators, directors of corporate social responsibility initiatives, social entrepreneurs and policy-makers.

Advanced methods and training materials are also important to include here as well. The site is staffed by a range of social marketing practitioners, commentators and academics from around the globe.

As an open resource any one can contribute materials and links they find useful in presenting social marketing to any one of a number of audiences in a diversity of contexts - what educators use in classrooms, trainers use in workshops, consultants use with clients, change agents use with members of the community and even (maybe especially) how you explain what you do to your parents.

July 2008: Note that a series of new pages have been added to create a conversation and resource space for those interested in the development of a social marketing organization. Quick link.

August 2008: A new page for job announcements has been created and is active. Quick link.

Broad areas of content on the site include


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Posted Anonymously Latest page update: made by Anonymous , May 27 2009, 8:39 AM EDT (about this update About This Update Posted Anonymously ok - anonymous

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Anonymous Navigation Organization 0 Sep 19 2007, 10:22 AM EDT by Anonymous
Thread started: Sep 19 2007, 10:22 AM EDT  Watch
This site looks like a great resource! Unfortunately the nagivation menu looks like it needs some maintenance for easier navigation and logical organization of content.
~Kat
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marango INTERNET AND SOCIAL MARKETING 0 Aug 10 2007, 7:24 PM EDT by marango
Thread started: Aug 10 2007, 7:24 PM EDT  Watch
I am wonder how useful is to use Internet in social marketing campaigns.

The Internet is one of the most efficient tools of modern marketing. The e-marketing has obtained an invaluable relevance over the years because it is an easy and relatively inexpensive way to disseminate information to a wide range of consumers.

Through the Web, a message can reach at lot of people in almost every place of the world. Moreover, the speed at which a campaign can get its message to the target population has no pair in the marketing world.

The Internet, however, has a considerable disadvantage: you would end up sacrificing the number of social marketing strategies in favor of limits the expanding the capacity of action. It is difficult to promote a behavior or a behavioral change through the Internet because it is an impersonal channel, where the relationship with customers is not as close as it is in any other media, and the customer’s feedback is limited. There are not reliable reactions and answers to campaigns.

The Internet is a tool that could work well to promote actions and campaigns directed to the younger generations, but it is not the most effective channel to promote social marketing campaigns designated to change behaviors in communities or to encourage new actions in some specific individuals.
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Anonymous Did I really... 1 Apr 29 2007, 5:24 AM EDT by stephendann
Thread started: Apr 20 2007, 11:39 AM EDT  Watch
...just edit content on this public web site?
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Adobe Portable Document Format Pre-Analysis Data Preparation Using SPSS.pdf (Adobe Portable Document Format - 346k)
posted by jbuszin   Aug 29 2007, 3:01 PM EDT
This toolkit chapter addresses how to us SPSS to prepare data for monitoring, segmentation, and evaluation analyses